As a successful marketing guru, we know that the first step to a strong ROI is an online marketing strategy. Our marketing strategists build a thorough understanding of your business by immersing themselves in your brand, industry, and competitive landscape. This research is used to outline a clear set of guidelines and recommendations for digital growth.
Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding. Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.
An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success. Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.
Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.